PPC Pro PPC Bid Management - Download Free Demo of PPC Pro

Overview

PPC Pro Bid Management Software methodologies now power our PPC Management Services

Our long standing reputation in the market for high quality PPC Bid management software stands for itself.  Now instead of offering software for general public use we have significantly improved it and redesigned our company into a services company.
Improvements like Impression Capture Technology

If you are considering bid management software like PPC Pro, you should be aware of numerous changes in the PPC Industry.
The days of Bid Management Software are DEAD!

First and foremost is the increased importance that Google has placed on Quality Scores .  Specifically that quality has a large impact on Impression Share. Google is in the business of making money and they want the most successful ads (the one that are clicked on most often) to get preferential treatment.  To determine the likelihood that your campaign will be successful, means that they now evaluate ad quality, keyword quality and landing page quality to generate an initial quality score.  Fail this initial test and you will get a low Impression share score.   What is Impression Share?  Impression share is basically  the total number of possible impressions that a given keyword is going to have and what percentage of that total you will have the ability to have your ads appear.